free pie
Challenge
As a part of the team at Project M, create a meaningful change through design.
Approach
After a lot of arguing, we finally found one thing we could all agree on: pie.
Solution
No matter what we each believe in, we’re all in this together. And more than anything, we need to feel a little hope. Pie is not polar. Pie is not left or right, rich or poor. Pie is just delicious, and when you give it away with no sponsors, no logos, and no strings attached, everyone looks at you funny— and then they smile and have a slice. I'd love to share the whole story of this case study with you in person.
